Author Archive
The Boomerang Effect – What Are The Causes And Effects Of Procrastination?
The universal law of cause and effect is visible everywhere. The effects, or the evidence, is mostly what we can see and what we experience, while the cause is often more far reaching and indirect. Nevertheless, we can always trace the effect back to a cause. Most people end up blaming circumstances on ‘coincidence’ or [...]
The Sound Of Business Part 3
HOW TO GIVE GOOD SONIC PERSONALITY©
We live in an age of metrics. Traditional and new media advertising agencies often substitute metrics for understanding. Mathematical models create the appearance of scientific analysis, when in fact they are often manipulated to support a preselected agenda. We all know data can be massaged to conform to almost any [...]
